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November 22, 2005

CAPACOA 2005

Having recently returned from the CANADIAN ARTS PRESENTING ASSOCIATION conference recently convened in Ottawa, I have been reflecting on why I have found this conference so personally and professionally meaningful for the last 15 years. It is an annual meeting...

November 19, 2005

I'm Grateful

Late yesterday afternoon I returned home after spending two days with the current class of MBA students at the University of Wisconsin’s Bolz Center for Arts Administration. It’s hard for me to describe how privileged I feel to have been...

November 08, 2005

Emotional Brand Dimensions

As people, we have a profound need to relate to beings, not to things. We animate the inanimate. This is why people name their cars & boats. Products, services & organizations are like people. They are not loved because they are important; they are important because they are loved.

November 07, 2005

Reinventing Local Culture

Some years ago, I was brought back to my home of nearly 15 years to speak. It was a great privilege at the time because I realized how much I loved and love Eugene, Oregon. ------ Reinventing Local Culture An...

November 01, 2005

Valuing Information

Too often we consider cost-effectiveness when what matters is revenue-effectiveness.