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January 31, 2006
Loyalty Matters
It’s hard to imagine that a consumer’s brand loyalty might trump real-time experience, but neuro-scientific research aimed at understanding consumer behavior demonstrates just that point. Consumers are willing to reconsider – and even change – conclusions about their experience when...Posted by Neill Archer Roan at 10:30 AM | Permalink
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January 30, 2006
SALON ACQUA: The power of paying attention.
When it comes to building a service sector brand, nothing is more powerful than employees who really care about their customers, act on that sentiment, and do so with humility, good humor, and affection. When employees act invisibly - with...Posted by Neill Archer Roan at 08:15 AM | Permalink
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January 22, 2006
When Numbers Lie
We believe that organizations must transform their focus from one that is tactical to one that is strategic and inquisitive. They must be willing to engage in muscular conversations about how programmatic and audience development agendas meet audience and community needs, and whether, in fact, programs are meeting audience expectations.Posted by Neill Archer Roan at 06:11 AM | Permalink
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