« January 2006 | Main | March 2006 »
February 28, 2006
Taking the Big Lever Out of the Toolbox
When we dig deeper, we learn that teams and groups outperform individuals.Posted by Neill Archer Roan at 07:39 AM | Permalink
| Comments (0)
Bookmark with: 
del.icio.us, 
StumbleUpon, 
digg
February 22, 2006
Copper Thunderbird
Canada’s National Gallery of Art is currently exhibiting the work of Norval Morrisseau (b. March 13, 1931), an Ojibwa (Anishnaabe) artist who has come to be known in Canada as “the Picasso of the North.� Last Sunday afternoon, my friend,...Posted by Neill Archer Roan at 07:00 AM | Permalink
| Comments (1)
Bookmark with: del.icio.us, StumbleUpon, digg
February 21, 2006
How to Make Your Graphic Design Direction Effective
The most effective marketers I know are very disciplined and clear about giving direction. They use tools like a creative brief to work the kinks out in their thinking. They understand that the high-leverage system intervention occurs in giving direction, not in giving feedback. Relying on feedback is analogous to driving with a rear view mirror.Posted by Neill Archer Roan at 09:45 AM | Permalink
| Comments (0)
Bookmark with: del.icio.us, StumbleUpon, digg
February 19, 2006
Brand-Buster: United Airlines
Brands are built or busted one customer at a time.Posted by Neill Archer Roan at 05:58 PM | Permalink
| Comments (0)
Bookmark with: del.icio.us, StumbleUpon, digg
February 17, 2006
When to Make an Analog Choice in a Digital World
Technology can easily overwhelm what’s substantive, meaningful, or interesting. The bells and whistles distract. A great fundraiser engages the prospect’s imagination. It’s the vividness of the slide show in the prospect’s mind that compels check-writing. We can’t compete with that. We shouldn’t try.Posted by Neill Archer Roan at 10:13 AM | Permalink
| Comments (1)
Bookmark with: del.icio.us, StumbleUpon, digg
February 15, 2006
NATIONAL ARTS MARKETING PROJECT: Walton Arts Center
For me, the remarkable difference in Walton Arts Center’s case is their very sophisticated understanding of what branding entails and what’s necessary to keep the brand promise.Posted by Neill Archer Roan at 07:39 AM | Permalink
| Comments (1)
Bookmark with: del.icio.us, StumbleUpon, digg
February 08, 2006
More Gloom than Meets the Eye
Whether one likes commercial theatre fare or not, those who care about advancing the theatre category should care a lot about attendance numbers at presenting institutions.Posted by Neill Archer Roan at 08:52 AM | Permalink
| Comments (0)
Bookmark with: del.icio.us, StumbleUpon, digg
February 06, 2006
100 Days
Knowing more about a problem won’t solve it.Posted by Neill Archer Roan at 09:32 AM | Permalink
| Comments (0)
Bookmark with: del.icio.us, StumbleUpon, digg