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March 29, 2006
Branding: Location or Invention
One can refresh brand expression over a short time horizon, but it is impossible to reinvent the brand, itself, without taking a lot more time. Brand – like human identity - is a good news - bad news thing. Good news: with skill and good strategy, a budding or weak brand can be considerably strengthened. Bad news: if you damage an established, strong brand, you have your work cut out for you. Get ready for a generation’s worth of disciplined work. Your aircraft carrier won’t be turning anytime soon.Posted by Neill Archer Roan at 07:00 AM | Permalink
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March 27, 2006
Leadership & Change
We have to learn to dance upon a quaking Earth.Posted by Neill Archer Roan at 12:58 PM | Permalink
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March 21, 2006
Budget Rent-a-Car Lives Up to its Brand
I care about companies that care about me. It’s as simple as that.Posted by Neill Archer Roan at 12:22 PM | Permalink
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March 17, 2006
Lipstick on a Pig
Any brand promise that isn't operationalized is like putting lipstick on a pig.Posted by Neill Archer Roan at 05:22 AM | Permalink
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March 14, 2006
Rodney Dangerfields of the Arts
In the marketing racket, there is little or nothing we won't try when it comes to building appreciation for the arts. Okay, okay....we bring it on ourselves.Posted by Neill Archer Roan at 06:27 AM | Permalink
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March 13, 2006
Why I'm Optimistic About Classical Music
I believe that classical music’s third act is far from over. So long as there are people with taste and character who are able to persuade those within their sphere of influence of its value, classical music will remain a cherished legacy. I believe that this is especially true of teachers. It is why what teachers are in character terms – and what they love – is as important as what they know and transmit. I harbor considerable hope and optimism for classical music. If it could get its hooks into me during that time of my life – growing up in Wyoming’s Big Horn Basin with trout fishing, deer hunting, horseback riding, skiing, camping, hiking, canoeing, and cavorting as competition – then it probably has more than a few deep breaths left in its bony, sunken chest.Posted by Neill Archer Roan at 10:04 AM | Permalink
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March 10, 2006
When Value Becomes Cost
Invoices are a physical translation of value into cost. They signal a finished task or a delivered product. Invoices spell out terms, and often they convey subtle warnings about what will happen if the terms aren’t met. An invoice is...Posted by Neill Archer Roan at 11:54 AM | Permalink
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March 09, 2006
Meaning: When the Virtual Becomes Real
The long and the short of it is that managing the real is no longer enough. We must be able to handle the virtual, the intangible, the ephemeral. What’s more, we must be skilled in conjuring these things.Posted by Neill Archer Roan at 11:59 AM | Permalink
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March 05, 2006
Will Mozart Man Replace Mighty Mouse?
The debate between those who promote valuing the arts for intrinsic reasons versus instrumental reasons (the arts are an instrument for social good) has taken a strange twist. The “instrumentalists� plan to blare Mozart and Beethoven through a sound system...Posted by Neill Archer Roan at 08:41 AM | Permalink
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March 03, 2006
How Audiences Use Information to Reduce Risk
People seek information to satisfy themselves that their purchasing goals will be fulfilled by the choices they make. Audiences look to marketers to provide the information they need to make good decisions.Posted by Neill Archer Roan at 07:30 AM | Permalink
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March 01, 2006
Take Your Cue
Learning to construct vivid cue arrays is a valuable skill - one that cannot be learned too soon or too well.Posted by Neill Archer Roan at 03:52 PM | Permalink
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