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April 28, 2006
Great Dance is a Great Blog
I recently discoverd a blog - Great Dance - that is written by Doug Fox. I encourage anyone who is interested in really good thinking, especially about dance, to read it. Fantastic work, Doug....Posted by Neill Archer Roan at 07:23 AM | Permalink
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April 24, 2006
Accessibility & Sustainability: Smart Design is Good Business
Like other consumers of the performing arts, I’ve been receiving season sales brochures for the last several months. I’m amazed at how many of them evidence the same serious problem: You can’t read them for a variety of reasons.Posted by Neill Archer Roan at 10:13 AM | Permalink
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April 20, 2006
Art, Liberty, and Justice
Posted by Neill Archer Roan at 08:24 AM | Permalink
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April 17, 2006
Preserving the Value You Create
AS HARD AS WE WORK IN THE PERFORMING ARTS to create value for our audiences and communities, do we really understand how fragile value is? As tough and time-consuming as value is to create, it isn’t durable. When it...Posted by Neill Archer Roan at 06:29 PM | Permalink
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April 13, 2006
Handling the Big Gun: Strategies to Return Higher Revenue Yield
As a purely practical matter, ticket pricing drives revenue budgets, at least on the earned income side of the budget. Since price is a strategic variable, little adjustments yield big consequences. Without a doubt, smart pricing matters. But setting prices is only half of the yield equation. After you set prices, you’ve got to manage revenue yield.Posted by Neill Archer Roan at 11:35 AM | Permalink
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April 12, 2006
SmArts & Culture
As the blogosphere is in the throes of its own big bang, I find myself filtering through ziillions of blogs trying to find writers who stop me, make me think, and entertain me while I'm learning. Last month, while I was working with the Greater Philadelphia Cultural Alliance, I met Maryann Devine who writes a blog called SmArts & Culture.Posted by Neill Archer Roan at 08:19 AM | Permalink
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April 11, 2006
THE HIDDEN IMPACT
As I've posted a couple of times before, I've been re-reading speeches and essays I've written in the past. This one was written and delivered to Portland's City Club some 14 years ago this month when I was President of Oregon Advocates for the Arts. I hope you enjoy it, but more, I hope you can take away something useful.Posted by Neill Archer Roan at 09:23 PM | Permalink
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Fake is the New Real
Maybe I’m superstitious or just plain stupid, but I believe that real feels better, tastes better, works better, and is just more satisfying. I don’t want to buy deli from a Presbyterian. Call me narrow-minded, but I believe culture has DNA strands in there somewhere. When it comes cultural things, I hope I can taste what’s missing. Maybe it’s the “soul� in soul food.Posted by Neill Archer Roan at 09:33 AM | Permalink
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April 10, 2006
Making Creativity Visible
How many times have you read or heard it opined that creativity is an unlimited resource? This might be true in the macro sense of the words, but at the personal level, it’s blather. Any experienced creative person knows that focus is in short supply.Posted by Neill Archer Roan at 10:01 AM | Permalink
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April 07, 2006
The High-Rise of the Creative Class
As many savvy international marketers have come to understand, what is beautiful is driven by culturally specific experiences, ideologies, notions, and histories. People from different cultural contexts have different aesthetic constructs, and the language of beauty morphs from place to place.Posted by Neill Archer Roan at 09:02 AM | Permalink
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April 06, 2006
Testing
Posted by Andrew Taylor at 03:29 PM | Permalink
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Can you draw a logo from memory?
Monochrom, an Austrian company, recently attempted to evaluate the actual power of brands by asking Austrian people to recall them from memory – then draw them. They selected 12 logos - 9 of them international (Coca~Cola, Apple, Philips, Peugot, etc) and three European. What they learned is interesting.Posted by Neill Archer Roan at 11:16 AM | Permalink
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April 04, 2006
You, too, have a brand.
You didn’t start communicating when you first heard about branding. You have a brand.Posted by Neill Archer Roan at 05:02 PM | Permalink
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April 03, 2006
Building a brand is building a “trust fund.�
Much has been written of late about growing disenchantment and loss of trust in public and corporate institutions. Francis Fukiyama’s brilliant book, entitled Trust, explains that trust is a kind of capital. Like other forms of capital — money, health,...Posted by Neill Archer Roan at 06:35 PM | Permalink
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