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May 31, 2006
Time Horizons: Where are you focused?
Executives and managers are very different, and not just in stereotypical status and power terms. Executives and managers devote their primary focus to very different time horizons.Posted by Neill Archer Roan at 07:30 AM | Permalink
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May 30, 2006
Useful or Interesting: Choose One
The only leaders worth having are those who decisively act on the plans they make. There are too many people in leadership positions who are more invested in profoundly understanding the issues they face than they are in doing something about them.Posted by Neill Archer Roan at 10:06 AM | Permalink
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May 26, 2006
Do You Know Your Net Promoter Score?
In his book, The Ultimate Question, author Fred Reichheld, lays out strategies for turning customers into promoters. Bad times and losses, according to Reichheld, can be attributed to the creation of “legions of detractors� – those people who bring evangelistic fervor to warning people about bad products and services.Posted by Neill Archer Roan at 08:00 AM | Permalink
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May 23, 2006
P2P Technology Tools
I had a fascinating conversation today with a technology guru who described a translation of the "My Space" concept into the orchestra world. A leading American orchestra is contemplating introducing a strategy where audience members have a dedicated space on...Posted by Neill Archer Roan at 02:10 PM | Permalink
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May 19, 2006
Cardinal Values
It is no secret among cultural sector marketers that our audiences bring considerable education, affluence, and vitality to the table. They are - compared to their peers - blessed in most senses of the word. While we often effectively communicate...Posted by Neill Archer Roan at 07:49 AM | Permalink
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May 18, 2006
The Human Impulse to Beautify
When I used to live in Georgetown, I took early morning walks. Occasionally, I would pass through the stately Kalorama neighborhood and marvel at the mansions and gardens there. Kalorama is the home of many embassies, the Woodrow Wilson...Posted by Neill Archer Roan at 09:19 AM | Permalink
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May 17, 2006
Will Lightning Strike?
Art…It is the light by which human things can be mended. – Iris Murdoch, The Black Prince As an artist and an audience member, I know that art has the power to transform me. Some encounters I’ve had with art...Posted by Neill Archer Roan at 11:15 AM | Permalink
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May 16, 2006
Don't Be Cool
My good friend and design guru, Tim Walker, turned me onto Bruce Mau's Incomplete Manifesto. Aside from finding it immensely enjoyable and provocative, I had several epiphanies reading it. One of his best lines follows below: Don’t be cool. Cool...Posted by Neill Archer Roan at 11:14 AM | Permalink
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May 15, 2006
Innovating Meaningfully
The need for meaningful innovation in the performing arts category is beyond important. Because we position ourselves as squarely in the center of the creative sector, we have to make sure that we can answer the question, “Where’s the beef?"...Posted by Neill Archer Roan at 11:30 AM | Permalink
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May 12, 2006
Mirror Neurons
“Using mirror neurons, we develop elaborate forms of social interaction that constitute human culture.�Posted by Neill Archer Roan at 07:29 AM | Permalink
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May 02, 2006
National Arts Marketing Project Conference
Imagine being among 500 marketing executives from museums, dance companies, arts councils, orchestras, theatre companies, presenting organizations, recording companies, galleries, et al - who are all focused on building audiences and participation for the arts. That's what the Arts &...Posted by Neill Archer Roan at 06:03 AM | Permalink
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