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July 28, 2006

Mercy Killing

Peter Marks, the Washington Post’s theatre critic, reported Tuesday that Arena Stage postponed its world premiere production of Paula Vogel’s A Civil War Christmas. This postponement follows on the heels of Arena’s earlier postponement of The Women of Brewster Place...

July 27, 2006

The Wisdom of Audiences

As a person who works in the consulting business, I have a big stake in the concept of "expert." It is in playing this role that I make my living and find fulfillment. A lifetime of studying, experimenting, reading, and...

July 25, 2006

A Deadly Collision: When Artistic Values & Sustainability Values Fail to Align

The Challenge As we scan the news and listen to colleagues in the field discuss current concerns, we are hearing and seeing what we would describe as a looming value collision inside arts organizations. The current environment has caused two...

July 23, 2006

Global Perspectives: Jack Yan's The Persuader

A couple of weeks ago I came across Jack Yan's blog: The Persuader. I've been reading him on a regular basis ever since. Jack Yan and I share a lot in common. We are both, for lack of a better...

July 19, 2006

An Object Lesson in Brand Ownership

Ad Age published a story yesterday about Wal-Mart's attempt to create a MySpace social networking equivalent. Unlike MySpace, however, Wal-Mart's site, dubbed "The Hub," has a few rules. "Wal-Mart's site disqualifies any video with "materials that are profane, disruptive, unlawful,...

July 17, 2006

Humility in the Blogosphere

Andrew Taylor's The Artful Manager just turned three years old. Congratulations, Andrew, you are an inspiration to me and to everyone that I know who reads your wonderful blog. I just want you to know that those three years have...

July 15, 2006

The Corcoran: Art Museum or Think Tank

Jacquie Trescott reports in this morning's Washington Post that David Levy's successor intends to recast the venerable Corcoran Gallery's role from art galllery to think tank. Paul Greenhalgh (pronounced Green-halsh) declares: "I think one way to see the Corcoran is...

July 14, 2006

Retracing Design Direction Dots

Working as a graphic designer - like many artistic pursuits - can be a lonely occupation, especially for freelance or solo designers who don't work within a studio collaborating with other designers. For these folks, the WEB is a great...

July 13, 2006

Straight Talk About PR

Anybody who's seriously interested in building their brand has to master public relations. Unless you're a mega-entity in your category with more money than you know what to do with, you're not going to get much traction just advertising. Don't...

July 12, 2006

Considering Brand America

For about five years now I’ve been pondering the impact of the Bush administration’s foreign and business policies on what I think of as Brand America. I’ve asked myself often, “What are the financial impacts – especially in brand terms...

July 11, 2006

What Kind of Genius Are You?

Daniel Pink strikes again with his Wired article about economist David Galenson's groundbreaking study of genius and the very different ways it develops and manifests in people. As I've learned to expect from Pink, the article is not only...

July 10, 2006

All About You

There's an intriguing story in the Washington Post this morning about YouTube.com. Some 60,000 videos are added to the site daily, and according to the Post, there are 80 Million video viewings daily. Big numbers, no doubt. I've watched various...

July 07, 2006

Memphis

Last night, after a pretty good day with a client, I sauntered into Automatic Slim’s, a restaurant just south of Union on Second Street, here in Memphis, Tennessee. I couldn’t help thinking, “the name of this place works for me.�...

July 06, 2006

Connecting at a Deeper Level

If building your client or customer base is a prime objective of your brand strategy, tailor your strategy to boost your brand's emotional appeal over its rational appeal. Artists have been telling us this in a roundabout sort of way...

July 05, 2006

Arts Education and the WWW: Tools and Thinkdocs

The web has created wonderful opportunities for arts education professionals to widen and deepen their program impact. In fact, there are so many tools and strategies swirling around in the virtual space, that one can feel overwhelmed or intimidated by...

July 04, 2006

From a distance.

On June 28th - last Wednesday - at his home in Belmont, Massachusetts, the venerable Theodore Levitt passed away at 81 years of age after a long illness. In my book Theodore Levitt was the greatest among many great marketers...

July 03, 2006

The CEO and Customer Service

In my role working as a consultant, the biggest challenge I face is getting through to the CEO about the importance of customers and what it takes to serve them well. How could this be? As WalMart's founder Sam Walton...