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November 29, 2006

Time, Treasure or Talent - A New Fundraising Blog

I came across a new arts fundraising blog yesterday - Time, Treasure or Talent - that was launched recently by an anonymous fundraising insider. His blog is well-written, well-considered, and worth reading. It's tough to start a new blog. It...

November 28, 2006

On Building Personal Brand

As the notion of applying branding principles to an individual has gained currency and momentum - and it has a LOT of momentum these days - I've pondered whether this idea simply re-purposes an established strategy for another audience niche...

November 26, 2006

Exit, Stage Right

When Jerry Seinfeld characterized actor Michael Richards' behavior as "a mistake," he is considerably more generous than I would be. But, then again, he has reason to be. When Michael Richards launched his racist rant against two men in his...

November 23, 2006

Cosi Not Cozy

Earlier this week, I ducked into the Bethesda, Maryland Cosi to grab a light lunch and a latte. Last month, when I was facilitating a day-long meeting of the Textile Museum's advisory board, they brought in baked goods from Cosi...

November 20, 2006

Springing Ourselves From the Importance Trap

"We do not eat for the good of living, but because the meat is savory and the appetite is keen." — Ralph Waldo Emerson As I blog to you this morning from my Amtrak train seat, my eyes happened on...

November 15, 2006

Apple Understands How Consumers Co-Create Value

If any success story offers crucial strategic insights to marketers now, Apple's iPod is the best example I know. Apple keeps getting it right, over and over again. So what makes Apple's strategy to hard to beat? Apple understands that...

November 13, 2006

The Artisanal Movement

Anthropologist Grant McCracken is one of the most brilliant people writing today about how people behave - in real, not theoretical terms, - when they relate to products and services. I've been reading his blog for months because his insights...

November 08, 2006

Clear Conceptual Direction Helps Build Strong Brand Communication

The best identity marks emerge from clear & strong conceptual direction that is related to “essence� aspects of the identity construct. Connection to authenticity and integrity are vitally important in brand communication. Contemporary art - Southern Albert Art Gallery’s exhibition...

November 07, 2006

Making the most effective fundraising case.

In our day-to-day work with our clients currently, we are increasingly discovering difficulties with fundraising. As long as I can remember, it's been tough to raise money. I doubt that it will ever get easier. But, despite a tough fundraising...