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February 28, 2007
Changes in the Works
Over the next few days you'll see some changes in the functionality and content here in my blog. I've been fortunate to have Doug Fox, the master blogger behind Great Dance, helping me update this blog so that it is...Posted by Neill Archer Roan at 05:52 PM | Permalink
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How Values Drive Brand Strategy
The new business, culture, and design magazine, Monacle, and its companion website have put up a terrific interview with Lego CEO Jørgen Vig Knudstorp about his drive to reconnect Lego with its raison d'etre and its values. You can watch...Posted by Neill Archer Roan at 10:30 AM | Permalink
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February 23, 2007
Slammed
The last couple of weeks have been very intense and busy for me. We were in Memphis all of last week. We flew back to Washington Thursday evening, to pick up a client who flew in for a weekend of...Posted by Neill Archer Roan at 08:10 AM | Permalink
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February 19, 2007
Strategy Brain Teaser: Ecotopia Chamber Music Festival
As I wrote a week or so ago in Strategy Development: Grist for the Mill, a number of years ago, I developed a two-day seminar that applied learning organization and systems-thinking principles to the performing arts. This is another case in a series of discussion exercises for seminar participants to read, analyze, and discuss. Again, I think that the real value takes place in a discussion context where different approaches and scenarios can play out. Hopefully, you might find a forum or a discussion partner with whom you can work this through. This particular case is very interesting, lending itself well for scenario-style discussions and exploring different assumptions about perception and meaning.Posted by Neill Archer Roan at 06:55 AM | Permalink
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February 17, 2007
Let Them Eat Oysters
Typos are rarely funny (especially my own), but this doozie prompted quite the guffaw when I happened on it reading Google News. Is this schadenfreude? Does Google’s headline error make me feel a little better about my embarrassed state...Posted by Neill Archer Roan at 09:13 AM | Permalink
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February 16, 2007
Very Much Worth Reading
Maryann Devine wrote a great short post on web site effectiveness yesterday that includes some online tools and a checklist for evaluating your site’s effectiveness. “He provides a number of online tools to test your site for broken links, browser...Posted by Neill Archer Roan at 07:52 AM | Permalink
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February 13, 2007
Advice for the Young and the Brilliant
Interbrand’s 2007 Brand Marketing Report has recently been released. The report is persistent in its proof of the importance of sound brand strategy to profitability and to competitive advantage. While there are not many surprises in the report, there are...Posted by Neill Archer Roan at 08:11 AM | Permalink
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February 12, 2007
Branding Seminar - DanceNYC - Apr 25-26
Thanks to the great folks at DanceNYC, we'll be taking our new and updated Branding Strategies Seminar to New York on April 25 -26. I'm really excited about these two days. It's pretty rare that I get a chance to...Posted by Neill Archer Roan at 03:50 AM | Permalink
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February 09, 2007
What Colors Are Your Brand?
One of the most important components of developing the visual expression of a brand is the development of a brand color palette. Well-considered and savvy color palettes can communicate tonal, value, and atmospheric brand attributes in a nanosecond. If you've...Posted by Neill Archer Roan at 08:28 AM | Permalink
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February 07, 2007
Wow.
Today's Washington Post's Style section has a terrific story about British soul artist Amy Winehouse. One of the things I love about the Post is the writing quality and Teresa Wiltz does not disappoint. Wiltz pens a story that is...Posted by Neill Archer Roan at 09:26 AM | Permalink
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February 06, 2007
Managing Meaning
The people who work on building the Red Bull brand never cease to amaze me. They understand the “brand-strategy-is-everything-and-everywhere� principle better than most companies that dwarf them in size. This morning, as I worked through my daily regimen of brand...Posted by Neill Archer Roan at 08:38 AM | Permalink
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February 05, 2007
Strategy Development: Grist for the Mill
A number of years ago, I developed a two-day seminar that applied learning organization and systems-thinking principles to the performing arts. As a part of the seminar experience, I wrote a series of discussion exercises for seminar participants to read,...Posted by Neill Archer Roan at 09:38 AM | Permalink
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