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You, too, have a brand.
Just because you’re new to branding doesn’t mean you don’t have a brand.
Every person, company or organization has a brand. Some just bring more focus, clarity, and intention to their brands. Your brand is the sum of your messages, images, stories, myths, memories and associations — both positive and negative.
Brands transcend the products they represent in both real and perceived value. People buy the brand, not just the product. Sergio Zyman, former Chief Marketing Officer of Coca~Cola, described brand as the “summary of all communications strategies.�
You didn’t start communicating when you first heard about branding. You have a brand.
Do you have a strategy?
Posted on April 4, 2006 05:02 PM | Permalink
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