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Branding Seminar - DanceNYC - Apr 25-26
Thanks to the great folks at DanceNYC, we'll be taking our new and updated Branding Strategies Seminar to New York on April 25 -26.
I'm really excited about these two days. It's pretty rare that I get a chance to work with companies who all come from a single discipline, in this case dance. While this might seem limiting to some people, in terms of the discussion perspective, it allows for a deep and meaningful exploration of identity dynamics and strategy as they relate to this exquisite art form.
During these two days, I'm going to be using some new learning strategies and creative development techniques that have surfaced over the last year of research. Compared to previous seminars, there will be a lot more interactive processes to kick start the brand inquiry process for the participants.
I'm also looking forward to exploring and discussing how the Paul Taylor Dance Company worked through its recent brand refresh. Big thanks to Wally Chappell and the PTDC for making its materials and thinking available.
If you're interested in learning more about the seminar - whether you or your company can participate - please contact DanceNYC here.
Posted on February 12, 2007 03:50 AM | Permalink
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