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Don't Be Cool
My good friend and design guru, Tim Walker, turned me onto Bruce Mau's Incomplete Manifesto. Aside from finding it immensely enjoyable and provocative, I had several epiphanies reading it.
One of his best lines follows below:
Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.
I ask myself, "How can I be in my mid-50s and not have realized with such blazing clarity that cool is conservative?" One thing is for sure: I'm not....conservative, that is.
It's also just so much "baker sierra" as a cop friend of mine calls it. It's like a clique that as soon as you're in it, you're out of your self.
Bruce Mau, who I think is pretty interesting, made me feel good today. I've never been cool, but I've always felt bad about it.
Thanks Bruce. I'm going to wear this like a badge of honor.
Posted on May 16, 2006 11:14 AM | Permalink
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Comments
Hey Neill, I've attempted to be cool all my life, only to be foiled by my natural goofiness and my inability to adhere to (and sometimes even comprehend) the Rules of Cool. Isn't it nice to know that it doesn't matter a bit?