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P2P Technology Tools
I had a fascinating conversation today with a technology guru who described a translation of the "My Space" concept into the orchestra world.
A leading American orchestra is contemplating introducing a strategy where audience members have a dedicated space on a larger WEB site where they can talk about concerts they plan to attend, concerts they have attended and wish to recommend to others, and other events that they are excited about.
These "advocacy pages" are reportedly more common in the rest of the nonprofit sector where they are used to advance philanthropy.
It is exciting to contemplate giving audience members a forum to express their passion for a work and an organization. While organizations can be credible communicating these things about their own events, undoubtedly audience members - who are perceived to act less from self-interest - bring a little more credibility to recommending a performance to someone else. PLUS, these recommendations are specifically created for family and friends. The relationship turbo-charges the recommendation.
This is yet again another way that technology accelerates the impact of "activators" and advocates. It is also another reason to think about why engineering satisfaction among audiences is so critically important to sustainability.
Posted on May 23, 2006 02:10 PM | Permalink
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