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Social Technographics
Blogger Kevin Daoust has a very interesting post about how people adopt new web technologies with interesting links and reports that reference typologies of users.
Kevin is quite the tech guy himself, having refreshed CAPACOA's web presence and done a lot on the music recording front. He's an innovator himself in the social technology world and is someone worth reading and listening to.
As important as the web channel is to marketers in the cultural sector, it's important to really pay attention to the thinking and strategies emerging as the web evolves. Here's some good grist for the mill.
Posted on May 1, 2007 10:42 AM | Permalink
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