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Very Much Worth Reading
Maryann Devine wrote a great short post on web site effectiveness yesterday that includes some online tools and a checklist for evaluating your site’s effectiveness.
“He provides a number of online tools to test your site for broken links, browser incompatibility, readability, and more, plus a tough-love checklist to help you identify unnecessary and problem components of your site.�
Given the burgeoning importance of the web channel, and the persistent two-dimensional design approach out there, I’d suggest giving it a read and taking the time to evaluate your site.
Tipping Point-author Malcolm Gladwell at Branding Strategy Insider wrote an absolutely stunning post: The Spin Myth. If you are interested in public relations strategy and the history and evolution of “spin,� you will love this post. I’d suggest printing it out and filing it; I did. If you know Gladwell’s work, you won’t be disappointed. It’s as entertaining as it is insightful.
Cultural anthropologist and branding writer, Grant McCracken, writes here that branding strategists could learn a great deal from Cate Blanchett. Grant is always thought-provoking and entertaining. I love to read his posts because he is so thoughtful about the architecture of meaning.
Posted on February 16, 2007 07:52 AM | Permalink
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